You’re past the point where QuickBooks and a bookkeeper can carry the load. Revenue is climbing, decisions are getting more expensive, and nobody on your team has the financial depth to guide what comes next. The question isn’t whether you need financial leadership — it’s whether a fractional CFO is the right move right now.
For most companies between $1M and $20M in revenue, the answer is yes. But “most companies” doesn’t mean yours. Here’s how to figure out if the timing, cost, and structure actually fit your situation.
7 Signs You’re Ready for a Fractional CFO
Not every growing business needs a CFO — fractional or otherwise. But certain patterns show up again and again in companies that are ready for one. If three or more of these sound familiar, you’re probably past due.
1. You’re making big financial decisions based on gut instinct. New hires, equipment purchases, pricing changes — if these calls happen without a financial model backing them up, you’re gambling. A fractional CFO builds the forecasting framework that turns gut calls into informed ones.
2. Cash is tight even though revenue is growing. This is the classic growth paradox. Every new dollar of revenue eats working capital — inventory, payroll, receivables pile up faster than cash comes in. We see this constantly with companies scaling past $2M. Revenue looks great on paper while the bank balance tells a different story.
3. Your books are accurate but not useful. Your bookkeeper closes the month on time. The numbers reconcile. But nobody is pulling strategic insight from those reports. Financial statements should tell you where to invest, what to cut, and where risk is hiding. If they’re just compliance documents, you have a reporting problem that bookkeeping can’t solve.
4. You’re preparing for a fundraise, acquisition, or major transaction. Investors and acquirers expect a level of financial rigor that most internal teams aren’t built for — 3-year projections with detailed assumptions, debt service coverage ratios, working capital analyses. A fractional CFO has typically guided companies through dozens of these transactions. Yours might be your first.
5. Multi-state or multi-entity complexity is creating blind spots. Once you’re operating across state lines or managing multiple entities, tax compliance and financial consolidation get complicated fast. Sales tax nexus, transfer pricing, intercompany eliminations — these aren’t bookkeeping problems. They require strategic oversight.
6. Your financial team needs leadership, not replacement. You have a controller or senior accountant doing solid work. What they lack is an executive to set direction, interpret trends, and connect the financial picture to company strategy. A fractional CFO doesn’t replace your existing team. They lead it.
7. You can’t justify $300K+ for a full-time hire. A full-time CFO costs $250,000–$500,000 in total compensation once you factor in salary, benefits, equity, and bonuses. If that number makes you flinch, it probably should. Most companies under $20M in revenue don’t generate enough complexity to keep a full-time CFO fully utilized. Here’s what fractional CFO services actually cost — it’s typically 70–80% less.
When a Fractional CFO Doesn’t Make Sense
Hiring a fractional CFO isn’t the answer for every company. Skip it if:
Your real problem is bookkeeping. If monthly closes are late, accounts don’t reconcile, and your chart of accounts is a mess, you need outsourced accounting support before you bring in a CFO. Putting strategic leadership on top of broken data is a waste of money.
You need someone in-seat five days a week. Fractional CFOs typically work 5–20 hours per week across multiple clients. If your situation demands daily, full-time presence — like an active M&A integration or a financial crisis requiring immediate stabilization — an interim CFO on a short-term contract may be the better path. Here’s how the two models compare.
Revenue is under $1M with simple operations. Early-stage businesses with straightforward finances usually get more value from a solid bookkeeper plus occasional CPA guidance. The exception: startups actively raising venture capital, where a fractional CFO for startups helps prepare investor-ready financials and pitch deck support.
You’re not willing to act on recommendations. A fractional CFO will identify gaps, build models, and make strategic recommendations. If leadership isn’t prepared to implement changes — to processes, pricing, team structure, systems — the engagement will stall. This is a leadership hire, not a reporting hire.
What You’ll Actually Get in the First 90 Days
One of the biggest concerns we hear: “What does a fractional CFO actually do week-to-week?” The first 90 days follow a predictable arc.
Weeks 1–3: Financial Assessment. Your fractional CFO audits current financial operations — reporting accuracy, system health, team capabilities, process gaps. They review your P&L, balance sheet, and cash flow in detail. By the end of week three, you’ll have a gap analysis and a prioritized roadmap.
Weeks 4–8: Foundation Building. This is where the operational improvements happen. Expect 13-week cash flow forecasts, KPI dashboards tailored to your business, and standardized reporting that gives leadership real visibility. If your chart of accounts needs restructuring or your close process is taking 15+ days, this gets fixed here.
Weeks 9–12: Strategic Execution. With clean data and clear reporting in place, your fractional CFO shifts to the strategic work — financial modeling for growth scenarios, pricing analysis, capital planning, or whatever initiative matters most to the business right now. This is also when measurable ROI starts to show up.
The part nobody mentions: a good fractional CFO also trains your existing team during this process. The goal isn’t dependency. It’s building internal capabilities while providing the executive oversight your company needs today.
The Real Cost vs. the Alternative
The short version: fractional CFOs run $3,000–$10,000 per month depending on hours and complexity. A full-time CFO costs $250,000–$500,000+ per year in total compensation.
That’s a 70–80% savings for the same strategic capability.
But the more useful question isn’t “what does it cost?” It’s “what’s the cost of not having financial leadership at all?” Delayed fundraises, mispriced products, cash crunches that could have been forecasted, tax strategies that never get implemented — these gaps compound quietly until they become expensive.
We break down the full pricing picture here, including how engagement structures work and what drives cost up or down.
How to Decide: A Quick Self-Assessment
Answer these five questions honestly:
1. Do you have a rolling cash flow forecast? If no, you’re flying blind on the single metric that determines whether your business survives growth. A fractional CFO fixes this in week one.
2. Could you produce investor-ready financials in 48 hours if asked? If a potential acquirer, investor, or lender called tomorrow, would your books hold up? If the answer involves “we’d need a few weeks to clean things up,” that’s a clear signal.
3. Are you spending more than 5 hours a month on financial decisions you’re not qualified to make? Founders and CEOs who spend significant time wrestling with financial complexity are pulling focus from what they do best. Delegate to someone who does this for a living.
4. Has your company hit a growth ceiling you can’t explain? Revenue plateaus often trace back to financial infrastructure problems — pricing that doesn’t account for true costs, cash flow constraints limiting investment, or a lack of data to support strategic decisions.
5. Are you between $1M and $20M in revenue? This is the sweet spot where fractional CFO services deliver the highest ROI. Below $1M, the investment is usually premature. Above $20M, you’re likely approaching full-time CFO territory.
If you answered “yes” to three or more, a fractional CFO is worth a conversation. Here’s how to evaluate and choose the right one.
Frequently Asked Questions
How many hours per week does a fractional CFO work?
Most fractional CFO engagements range from 5 to 20 hours per week depending on company complexity and immediate needs. Early in the engagement, expect higher involvement as they assess operations and build foundational systems. Hours typically stabilize after the first 90 days.
Can a fractional CFO help with fundraising?
Yes — fundraising preparation is one of the most common reasons companies bring on a fractional CFO. They build the financial models, projections, and due diligence packages that investors expect. Companies with fractional CFO support typically close funding rounds faster because the financial story is already buttoned up.
What’s the difference between a fractional CFO and a controller?
A controller manages the accuracy of your financial records — month-end closes, reconciliations, compliance reporting. A fractional CFO operates at the strategic level — forecasting, capital planning, and guiding business decisions based on financial data. Most growing companies need both. Here’s a detailed breakdown of the two roles.
How quickly will I see results?
Operational improvements like cash flow visibility and better reporting typically appear within 30–60 days. Strategic results — margin improvements, successful fundraises, cost reductions — usually take 90–180 days depending on complexity.
The decision to hire a fractional CFO comes down to one question: is the cost of continuing without financial leadership higher than the cost of bringing it in? For most companies between $1M and $20M, the math isn’t close.
If you’re seeing the signs and want to understand what a fractional CFO engagement would look like for your specific situation, start a conversation with our team.
